Been a While

Haven't updated my blog for a while and I do have a good reason, I've been on holiday. Most people would assume being on holiday means you have more free time to do stuff like update your blog, but I believe that is wrong and I think I've figured out why. Without university work, the need to be productive disappears. Lately I've just been playing Call of Duty all day or just hanging out and doing not much of anything, I've even felt like just sitting at home rather than going out (although I haven't). But yeah, hopefully I'll get into gear next week or something and start doing some more art and what not, in the mean time I thought I'd share something with everyone.

It's also interesting to note, when fonts are displayed like this, they look really good. If you take a look here you can see what I mean. the fonts with nice presentation look better, and I think it's quite similar to packaging design, if you check out Lovely Packaging or the Dieline all the packaging looks so nice and stuff, but then again, it is photographed on a white background with great lighting. Try think about those same products on a supermarket shelf surrounded by other products. I don't think they would have quite the same effect (of course there is some packaging that would be so radically different to similar products that it would stand out).

Talking about packaging and branding, I've been reading Buyology and although it is interesting there are a couple things that keep me from enjoying it. Firstly, I've just read Blink! and The Tipping Point by Malcolm Gladwell and then after that Freakonomics, both of which are really interesting and written very well. Buyology, not so much. The other thing which I think might be my main problem is the way Martin Lindstrom is so damn full of himself. I don't know what the first 3 chapters were about because all I can remember is him saying "I'm so awesome, I work for huge companies, I fly around the world, this book is the biggest study of it's kind". It's like watching freaking Time Warp, all I want is the stuff in slow motion, screw the two retards going "oh, this is Newton's Third Law of Motion, every action has an equal and opposite reaction". Cut the bullshit and just give me the cool stuff.